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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
4+ hour, 8+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
Your Brand. Your Legacy. Our Innovation.
2+ hour, 7+ min ago (536+ words) Shire Beds is delighted to return to The Bed Show 2026, bringing an exciting collection of new products, innovative sleep solutions and proven best sellers that continue to perform strongly for our retail partners. This year, our stand is all about…...
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
3+ hour, 3+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
Denny's harnesses the power of a viral internet sensation in new ad
8+ hour ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
As Nike stock sees worst fall in its history, tech VC Chamath Palihapitiya on what went wrong with the American shoe giant: Somewhere along the way...
4+ hour, 41+ min ago (386+ words) As Nike stock sees worst fall in its history, tech VC Chamath Palihapitiya on what went wrong with the Am The Times of India Nike recently witnessed the worst fall in its stock history, raising questions about what went wrong…...
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
4+ hour, 51+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...
Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
2+ hour, 23+ min ago (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...
PUMA chief commercial officer Matthias Baeumer to step down
2+ hour, 32+ min ago (295+ words) PUMA has announced that its chief commercial officer, Matthias Baeumer, has decided to step down from its management board for personal reasons, with effect from 30 September. While he will remain with the sportswear brand as a consultant, PUMA chief executive…...
New sales director for Joice and Hill
2+ hour, 38+ min ago (140+ words) Poultry News New sales director for Joice and Hill Joice and Hill has announced Simon Bowden, currently area technical sales manager for mid-west & Wales, will take over from Peter Cumbers as sales director, later this year. Bowden joined Joice and…...
Barington Capital Pushes Bath & Body Works to Explore Sale
2+ hour, 37+ min ago (202+ words) Global Cosmetics News Barington Capital Pushes Bath & Body Works to Explore Sale THE WHAT? Activist investor Barington Capital has taken a new stake in Bath & Body Works and is urging the personal care and fragrance retailer to explore a potential…...