11+ hour, 52+ min ago   (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...

6+ day, 11+ hour ago   (579+ words) Asia-Pacific — Sell-side advertising company Magnite has launched an expanded live streaming advertising ecosystem designed to make verified live inventory easier for advertisers to plan, buy, and activate across programmatic and agentic channels. The launch comes as media owners prepare for…...

1+ week, 6+ hour ago   (730+ words) Southeast Asia — Advertising alongside trusted journalism may be doing more than delivering reach, as the credibility of the media environment can directly influence how business decision-makers in Singapore and Malaysia perceive the brands advertising within it. Some 70% of business decision-makers…...

2+ week, 4+ day ago   (160+ words) marketech apac Beyond A/B Testing: How AI is Redefining Digital Experience Optimization Explore how brands are moving beyond traditional A/B testing to unlock deeper customer insights through AI-powered behavioural intelligence. Join us at Grand Hyatt Manila, Philippines on…...

1+ week, 9+ hour ago   (290+ words) Australia — Local garage door brand B&D has appointed creative agency It’s Friday to develop a new campaign aimed at bringing a fresh perspective to the category and highlighting one of its biggest product innovations in recent years. The campaign…...

1+ week, 5+ day ago   (258+ words) marketech apac Conran Design Mumbai strengthens leadership with Tazeen Shaikh, Jervin D’Souza appointments Mumbai, India — Conran Design Mumbai, Havas’ global brand and design consultancy, has appointed Tazeen Shaikh as Associate Creative Director and Jervin D’Souza as Client Partner, strengthening its…...

2+ week, 5+ day ago   (183+ words) Dentsu Creative Webchutney uses ‘blah blah blah’ to highlight iQOO Z11’s AI capabilities for young users marketech apac India — Dentsu Creative Webchutney has launched a digital-first campaign for iQOO Z11, using the confusion of a first day at work to highlight the…...

2+ week, 5+ day ago   (277+ words) Singapore — Advertising technology platform Nexxen has launched a standardised framework for Smart TV home screen advertising, designed to make it easier for brands and media buyers to activate campaigns across different TV manufacturers. Smart TV home screens can feature prominent…...

3+ week, 11+ hour ago   (529+ words) MARKETECH APAC has unveiled the initial line-up of the jury panel for the NEXT Awards Asia Pacific 2026, assembling a distinguished cross-section of industry leaders from across the region tasked with evaluating the most exceptional work shaping the future of marketing…...

3+ week, 5+ day ago   (376+ words) Bangkok, Thailand — Ogilvy Thailand has appointed Mettipapan Tongton as Ogilvy Lead, succeeding Chief Executive Officer Jiravara Virayavardhana, who is retiring after more than 31 years with the company, most recently leading Ogilvy Thailand. The appointment takes effect in August 2026 and comes…...