12+ hour, 35+ min ago   (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...

5+ day, 11+ hour ago   (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...

6+ day, 11+ hour ago   (238+ words) From burnout after art school to designing menus and posters for London's restaurant scene, the illustrator talks us through her journey and key learnings. When you hear about a graphic design job starting from pulling shifts at a bakery, you…...

1+ week, 5+ day ago   (471+ words) The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's new identity for voice-journalling app Untold. The article was broadly favourable, but…...

1+ week, 5+ day ago   (774+ words) Autumn is a good time for career invention. But that doesn't mean you should. Image licensed via Adobe Stock After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot…...

2+ week, 5+ day ago   (851+ words) Spotify's "Fan Life" campaign. Devotees of rapper Pitbull often wear bald caps and formal wear as a concert ritual So who are the modern celebrities making waves in ads now? Well, on closer inspection, it feels like things aren't what…...

3+ week, 6+ day ago   (618+ words) Drawing on 197 in-depth conversations with global creative leaders across 30 countries, alongside an analysis of more than 10,000 D&AD Award entries, its new AI & Creativity Report gets to the heart of what's tearing the creative industry apart. Remember when, a few…...