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Creative Boom is a leading UK art and design platform that delivers creative industry news, inspiration, insight and advice to six million creative professionals each year.
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News
Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
12+ hour, 32+ min ago (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...
This clever design trick by Guinness means it can modernise without needing a new logo
5+ day, 11+ hour ago (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...
Counter-Print's new book argues merch is making a big comeback
1+ week, 8+ hour ago (391+ words) The dynamic duo behind one of our favourite bookshops believes merchandise has re-emerged as a powerful marketing tool. We find out more about their latest title. Merchandise is like a quiet friend who's always there, but we've sadly forgotten about....
I questioned TWA's use of AI illustration in a branding project: here's their fascinating response
1+ week, 5+ day ago (471+ words) The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's new identity for voice-journalling app Untold. The article was broadly favourable, but…...
Should you rebrand yourself this September, or just hold your nerve?
1+ week, 5+ day ago (774+ words) Autumn is a good time for career invention. But that doesn't mean you should. Image licensed via Adobe Stock After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot…...
Why are so many brands ditching celebrities for ordinary people?
2+ week, 5+ day ago (851+ words) Spotify's "Fan Life" campaign. Devotees of rapper Pitbull often wear bald caps and formal wear as a concert ritual So who are the modern celebrities making waves in ads now? Well, on closer inspection, it feels like things aren't what…...
Creatives are deeply divided over the new Instagram logo, and I think that points to a broader issue
3+ week, 5+ day ago (942+ words) The new Instagram logo hasn't just raised a huge debate amongst creatives. It's also exposed a deeper divide over what design, in general, needs to do. My point? Nothing about Instagram has ever been set in stone. And so for…...
When bike brand Brompton needed a refresh, Studio Blackburn didn't mess around—they headed straight to the factory floor
3+ week, 5+ day ago (517+ words) Iconic bicycle manufacturer Brompton needed a global brand platform. But Studio Blackburn didn't just design a system. They went to the source and cut metal letters next to the machines that build the bikes. It's no secret that we're big…...