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Adexchanger

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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

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adexchanger.com > data-driven-thinking > marketers-the-free-token-lunch-is-over-is-your-stack-ready

Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?

3+ week, 13+ hour ago   (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...