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Adexchanger

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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

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adexchanger.com > data-driven-thinking > everything-is-an-ad-network-even-cars-but-all-ad-networks-need-measurement

Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement

13+ hour, 7+ min ago   (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...


adexchanger.com > the-sell-sider > ad-tech-will-keep-being-used-in-ways-we-never-intended-unless-the-industry-does-something-about-it

Ad Tech Will Keep Being Used In Ways We Never Intended Unless We Do Something About It

2+ week, 6+ day ago   (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...